Gum Packaging
For a live event, Leadoo required branded chewing gum as a giveaway to engage visitors and reinforce brand recognition. I proposed several creative concepts, ultimately selecting a minimalistic design that adhered to Leadoo's brand identity.
Date
2023
Role
Lead Graphic Designer
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The Challenge
Creating a Unique Concept: Developing a design that effectively showcased Leadoo’s mission of replacing static forms with engaging bots while ensuring the concept was clear and impactful.
Balancing Creativity and Branding: Crafting a minimalistic design that maintained brand consistency while standing out as a memorable giveaway item.
Communicating the Message Visually: Conveying the inefficiencies of static forms and the value of Leadoo’s platform within the limited space of the packaging.
I wanted to emphasise one of Leadoo’s key value propositions: replacing static forms with engaging conversational bots. To convey this, I incorporated static forms with absurd, mandatory questions into the packaging, humorously highlighting the inefficiency of traditional forms. This was paired with a tagline and the Leadoo logo to clearly position the platform as the modern, engaging alternative.
