Conversion Meet-up
For The Big Conversion Meet-up in London, I designed a comprehensive set of visuals for both social media and live event promotion. This included carousel images for ads and organic posts, as well as custom posters for each speaker, creatively styled as movie posters to capture attention.
Type
Live event. Social media ads
Date
2024
Role
Lead Graphic Designer
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Challenges
Balancing brand consistency and creativity – Ensuring that the main event visuals stayed aligned with Leadoo’s brand while allowing more artistic freedom for the speaker posters.
Optimizing designs for multiple formats – Adapting visuals for various placements while maintaining clarity and impact.
Maximizing engagement on social media – Creating designs that would stand out in feeds and encourage interaction.
Implementation
I maintained a clean, branded style for the main carousel ads, reinforcing Leadoo’s identity while keeping the messaging clear and engaging.
I also formatted the visuals in multiple aspect ratios—square, landscape, and vertical—to ensure optimal display across different platforms.
The visually striking speaker posters and well-structured carousel ads generated significant attention on social media, driving engagement and boosting attendance for The Big Conversion Meet-up.
