Comparison PDF
I was tasked with designing a comparison PDF between Leadoo and HubSpot, focusing on visually guiding the reader through the key differences and advantages of each platform. While the research and content were provided, my role was to translate this information into an engaging and easy-to-follow design.
Date
2024
Role
Graphic designer
[ View Website ]
The Challenge
Clarity and Structure: Presenting dense comparison data in a way that was easy to digest and logically structured for the reader.
Visual Hierarchy: Ensuring the layout naturally led the reader from one point to another, highlighting key differences effectively.
Maintaining Balance: Balancing a professional tone with an approachable design to reflect Leadoo’s brand identity.
The Impact
The final impact report received highly positive feedback from the client, with all project goals successfully achieved. The professional and engaging design contributed to enhanced credibility for KIN, reinforcing their transparency and dedication to impactful work. The report effectively resonated with stakeholders, increasing their confidence in KIN’s mission and achievements.
