1-page PDFs
I designed a set of visually engaging one-page PDF documents aimed at streamlining the sales process for Leadoo’s team. Each document focuses on the core features of Leadoo’s offerings, presenting the key points in a clear, concise, and professional layout. These PDFs are tailored to help salespeople quickly grasp the product’s value and communicate its features effectively, ensuring an efficient and impactful sales experience.
Date
2025
Role
Graphic designer
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The Challenge
Maintaining a Consistent Structure: Ensuring a uniform structure across all documents was essential to create a cohesive set that looked professional and aligned with the brand’s identity.
Creating an Easy-to-Read Layout: Designing layouts that allowed users to quickly grasp the key focus points at a glance, while keeping the information organized and accessible, was a critical challenge.
Aligning with Brand Style: The design needed to be visually appealing while adhering to Leadoo’s brand guidelines, ensuring every document felt polished, professional, and on-brand.
The Solution
Defined a Clear Structure: I established a consistent structure for all PDFs by breaking each document into three main components: a header with the title and description, a body emphasizing the core features, and a footer showcasing relevant supporting case studies.
Optimized Visual Navigation: To enhance readability, I visually divided the content into sections, strategically positioned elements for logical flow, and highlighted key messages to ensure users could quickly grasp the essential points.
Maintained Brand Consistency: While adhering closely to the brand’s style guidelines, I introduced visually appealing graphics and elements to create an engaging and professional design.
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